The Community Builders: Building a sense of ”Community”

About The Organization

The Community Builders (TCB) are a leading non-profit real estate developer. They manage over 11,000 properties in over 19 cities. They develop housing, invest in local businesses and public amenities, and partner with community organizations to make neighborhoods work for people of all incomes.Oakley Square Apartments (OSA) is a property managed by TCB. It is located in Chicago’s East Garfield Park Neighborhood and consists of 3 seven-story buildings and 12 townhomes. It was initially named “St. Stephens” but renamed to Oakley Square Apartments when TCB acquired the property. There is a diverse age group of residents at OSA.

Our Goal Was

Not so clear in the beginning! Our first meeting was with community life manager where she mentioned a list of issues which needed attention and she wished there would be more 'resident engagement'. Through various methods of data collection and group discussions, we focused on how to increase face-to-face welcoming moments between residents of the community.

What We Did

Interview Community Partner Stakeholder

To understand Oakley Square Apartments community, the opportunities residents have for community engagement, and some of the barriers to community engagement residents encounter. We also wanted to clearly define the most important outcome for our solution. So we designed a semi-structured interview protocol. We met with our community partner and facilitated a 30-minute interview which we recorded and later transcribed.

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Observing Community Events

Learn about how residents engage with community organizations in community spaces. So we observed a 90-minute weekly tutoring program for residents’ school-aged children, called Homework Help that is staffed by The Chicago School of Professional Psychology.

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Focus Group With Senior Residents

We wanted to learn more about what causes adult residents to participate and not participate in community. We designed a small group activity protocol and facilitated a small group session with six senior adult residents. The session had three activities. We spent about an hour-and-a-half together and residents discussed how spaces at OSA affect their community; how interactions at Oakley Square Apartments affect their community; and one thing they noticed they like at other communities.

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Interview Young Adult Residents

We wanted to learn about what causes young adult residents to participate and not participate in community. So we designed a semi-structured interview protocol & facilitated 60-minute interviews with three young adult residents between the ages of 18 and 30. Residents started by describing the time they lived at Oakley Square Apartments, their original reason for moving, and the last experience they had that made them feel both good and not so good about living there. They then described trust among residents and staff, help and reciprocity, shared norms, and organized community events. Last, they described the ideal community services and ideal neighbors.

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Observing Bulletin Boards

We wanted to understand how residents learn about community events. Each of us observed a 30-minute period of residents’ interactions in each of the three building mailrooms where community bulletin boards are posted. And we asked probing questions of residents we interacted with.

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Data Analysis: Coding And Theming

We wanted to find important actions, causes, and consequences in the 11 documents with 144 pages gathered from our research activities. So we used a qualitative coding technique based on grounded theory, analyzed our data together in six steps over three days, and wrote 149 codes.

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Framing Design Principles

To revise our design principles and supporting insights and quotes based on the feedback we got from the Co-Interpretation Session with the residents & staff. So we did a couple more rounds of iteration and sent the ninth iteration to our Stakeholder Rose to get her approval of our interpretations.

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Resident And Staff Co-Interpretation & Brainstorming

We wanted to arrive at a shared interpretation of our insights and themes with residents and staff before we advanced to design. Residents prioritized insights to discuss. We facilitated a conversation about each insight about whether it was true, whether it was important, what might be one cause, and what might be one consequence. We also had brainstorming sessions where we asked residents and management about what they think would work as solutions

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Prototyping And Testing

We sketched out few paper prototypes and tested with residents/management. The feedback they provided helped us to refine and match their expectations.

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What We Came Up With

OSA Magnets

Door Clips

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Wall Mural

Wall Calendar In Lobby

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SMS Alerts To Residents (Overseen by management)

Communicating With Email

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'OSA Family' Website

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We created cost analysis documents for each of the proposed solutions, setup and installation guides wherever it seemed necessary. We also made a slide deck which can help the management to showcase as a pitch to attract investors.

Reflection

This was a group project done as a part of HCI 515: Design Ethnography course. We met with client once a week and this has been a research intensive course. We were able to help residents and management talk to each other and get rid of assumptions each were having about the other group. Residents were very happy and impressed with the simple tweaks we proposed for their neighborhood. This made me realize that a solution does not always have to be technical/ two-dimensional. There are some aspects which can better be solved by upgrading the physical space rather than building an app/website. The biggest step in solving a problem is to identify that there is one. I believe we were able to identify a very crucial problem, made the stakeholders face it and that’s the reason our solutions matched the stakeholders’ expectations.

Team: Heath Ranger, Mele Hamasaki, Silpa Vipparti